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The purpose of this paper is to explore whether the private sector consider voluntary involvement in efforts to combat the impacts of climate change in the lines mitigation approaches and adaptation approaches. Today’s world has increasingly become aware of the adverse effects of climate change and its impact on the poor, though the latter impact is not that well known. To address these impacts, recommendations exist that follow two different though interrelated approaches – mitigation and adaptation.

Using a survey questionnaire as the research instrument and a sampling frame of 350 junior corporate executives, an empirical study was conducted in the Chennai area in southern part of India to evaluate/measure the linkages between awareness to climate change, its impact on the poor and the willingness of private sector to act on adaptation as well as mitigation strategies.

From the data analysis, it emerges that there is significant awareness about the impacts of climate change, though the awareness to vulnerability of the poor is not yet significant in Chennai area in the private sector. However, the study concludes that there does exist a significant linkage between awareness and the willingness to support adaptation strategies on the part of junior corporate executives.

The study is country specific because the research was carried out in a defined region in India.

Because the study brought out the result that private sector was willing to participate in adaptation strategies, extensive awareness building can be carried out for corporate executives and plan out activities which will enable them to participate in adaptation strategies which would help the poor in India to help address the devastations caused by Climate Change from time to time.

Executives taking up the Climate Change adaptation strategy would help protect and benefit all communities especially the poor in the country. Companies operating in India would find an avenue to reach out in their efforts to touch communities around them. Employees in such companies may be organized and gathered together to participate in such reach-out activities on the part of the companies.

This paper fulfils urgent need to inspire the corporate executives to take up initiatives related to climate change. The paper lays the groundwork on which an array of corporate activities can be developed to implement the adaptation strategies. Further extensive thinking can follow this research as to where and how exactly private sector can help.

According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the size of the Indian online retail industry is INR 2000 crore and the industry is projected a steady annual growth rate of 35 per cent to reach INR 7000 crore by 2015. Given the growing importance of the online retail industry in India, it remains imperative for web retailers and internet marketers to understand the determinants of online customers' purchase intention to decipher what is important to the Indian online customer. This paper attempts to identify the determinants of online purchase intention among youth in the Indian context.

Based on a detailed literature review, customer online purchase intention shopping orientation factors such as impulse purchase orientation, brand orientation and quality orientation were considered along with online trust and prior online purchase experience. The results are based on 95 valid responses received from the online survey.

The research established that impulse purchase orientation, prior online purchase experience and online trust have significant impact on the customer purchase intention. Males are found to have more intention to shop online than females.

A bigger and more representative sample which includes respondents from all walks of life would have been appropriate though the internet savvy students contribute the major share of online buyers.

The study has implications for web‐retailers, marketing managers, internet marketers, online vendors and web‐shoppers in India. Indian online shoppers typically tend to seek offers and great value price deals instead of brand or quality. Online retailers may target the impulse purchase orientation nature of Indian consumers and should focus on increasing online trust.

In the Indian context, this is the first time shopping orientations have been studied with customers' online purchase intentions.

In 2007, India accounted for one‐third of the total $17‐billion global market for analytics. However, the rate of adoption of analytics for decision making and enhancing the customer experience has been slow on the uptake. While the term “analytics” has found universal usage in almost all business platforms, what it refers to and the specific contexts in which it ought to be used is still ambiguous among senior managers in the Indian corporate milieu. The purpose of this paper is to provide an overview of the analytics in the business context across organizations in India.

To uncover the antecedents of these observations, at least in part, the authors conducted a survey among 84 senior managers across domains, company profiles and regions across the country.

It was found that an effective understanding of analytics as a decision‐craft tool grows with time and experience for most individuals, and the prevalence of more heuristic‐based decision making is still in vogue. Further, only companies of a certain size (turnover of 500 crore or more) make a concerted effort to maintain and update data necessary for efficacious use of analytics, and place this high on their priorities. Further, many ambiguities regarding the definition and scope of analytics were observed.

The sample size was not adequate to perform industry‐wise analysis though the overall trends in the use of analytics in the Indian context have been adequately represented by the data.

The paper, for the first time, offers insights into the use of analytics in India. It shows that the business world has to go a long way in terms of effective use of analytics.

In the Indian context, this is a pioneering effort.

With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels and share their past experiences in the form of videos, which helps other potential travelers to support their destination visit. The purpose of this paper is to understand how travelers adopt information through YouTube channels and how it influences the traveler’s intention to visit a destination.

A research model was constructed and empirically tested by using a sample of 486 respondents who watch YouTube channels before visiting a destination. Further, the hypotheses of this study were validated with the help of structural equation modeling using partial least squares. The respondents in this study were from Delhi.

This paper found comprehensiveness, relevance, timeliness, source expertise and attitude as the most significant predictors of a traveler’s destination visit intention through YouTube channel adoption. Further, source trustworthiness and accuracy were not found to be statistically significant.

The findings of this paper were based on data taken from the local respondents in Delhi. Further, it analyzed the influence of only seven dimensions on destination visit intention, which could have excluded some important factors that influence tourists’ destination visit intention.

This paper has provided implications for YouTube vloggers and tourists. The result proves that while making decisions regarding destination visit, tourists thinks critically and scrutinize the content of YouTube channels prior to deciding a destination. So, vloggers should provide relevant, comprehensive and accurate destination information through their videos to tourists.

To the best of authors’ knowledge, this paper is the first in the Indian context to examine the adoption of YouTube channels before visiting destinations through information adoption models with additional constructs.